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单选题 1(5分) : The disadvantage of ___ is that they serve big cities better than other areas, and are more useful to wholesalers than to retailers. A: rail B: truck C: pipeline D: water 2(5分) : ___ variables are factors like age, gender, ethnic background, race, religion, education and income. A: Geographic B: Demographic C: Psychographic D: Product-use 3(5分) : ___ variables are factors like attitudes, motives, activities and opinions. A: Geographic B: Demographic C: Psychographic D: Product-use 4(5分) : In each partnership, however, there must be at least ___ general partner(s). A: one B: two C: three D: four 5(5分) : ___is an agreement whereby the seller provides goods or services to the buyer without asking the latter for immediate cash payment. A: trade credit B: bank loans C: commercial paper D: factoring accounts receivable 6(5分) : ___are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art. A: specific duties B: advalorem duties C: compound duties D: alternative duties 7(5分) : Dividing a market into segments according to customers＇ needs, wants and interest is called ___. A: channels of distribution B: market segmentation C: the marketing mix D: uniform specifications 8(5分) : ___endorsement is the simplest and the most commonly used form of endorsement. A: blank B: restrictive C: special D: qualified 9(5分) : ___ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc. A: convenience goods B: shopping goods C: specialty goods D: industrial goods 10(5分) : ___endorsement is to endorse an instrument specially for a specific individual. A: blank B: restrictive C: special D: qualified 判断题 1(5分) : Agents are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers. A: 对 B: 错 2(5分) : Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself. A: 对 B: 错 3(5分) : Compared with other types of business, a sole proprietorship has greater freedom in deciding on business policies and operations. A: 对 B: 错 4(5分) : Responsibility is the right to make decisions that are necessary for the accomplishment of certain tasks. A: 对 B: 错 5(5分) : There are three types of authority relations. A: 对 B: 错 6(5分) : Self-actualization needs include the need for status and recognition, as well as the need for self-respect. A: 对 B: 错 7(5分) : To form a corporation, at least two incorporators are needed. A: 对 B: 错 8(5分) : Business law refers to the branch of law which consists of rules, statutes, codes and regulations established to provide a legal framework within which business may be conducted. A: 对 B: 错 9(5分) : Departmentalization is a process in job design whereby a firm＇s overall job is broken down into smaller parts. A: 对 B: 错 10(5分) : In addition to insurance, firms can also use fidelity and surety bonds to protect themselves. A: 对 B: 错 (责任编辑：admin) |
